{"id":131291,"date":"2021-01-14T14:19:15","date_gmt":"2021-01-14T14:19:15","guid":{"rendered":"https:\/\/www.schoolofnaturalskincare.com\/?p=131291"},"modified":"2025-01-13T05:04:26","modified_gmt":"2025-01-13T05:04:26","slug":"student-feature-karen-hughes","status":"publish","type":"success-story","link":"https:\/\/www.schoolofnaturalskincare.com\/success-story\/student-feature-karen-hughes\/","title":{"rendered":"\u201cA ritual rather than a routine\u201d: Karen\u2019s mission to take beauty back to basics, while keeping its transformative power"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"4676\" height=\"3840\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/Karen-Box.png.webp\" alt=\"\u201cA ritual rather than a routine\u201d: Karen\u2019s mission to take beauty back to basics, while keeping its transformative power Student success stories \" class=\"wp-image-131294 size-full\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/Karen-Box.png.webp 4676w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/Karen-Box-300x246.png.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/Karen-Box-1024x841.png.webp 1024w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/Karen-Box-768x631.png.webp 768w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/Karen-Box-1536x1261.png.webp 1536w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/Karen-Box-2048x1682.png.webp 2048w\" sizes=\"(max-width: 4676px) 100vw, 4676px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Karen Hughes believes natural skincare doesn\u2019t need to be complex or scary. In fact, it\u2019s at its most powerful when it is straightforward, effective and natural.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>An organic approach to skincare <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Taking this approach, Karen wants to help others embrace skincare as \u2018a ritual, rather than a routine\u2019.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">She\u2019s committed to making skincare part of a holistic approach to self-care. <\/span><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Beauty should be part of a greater whole. Which is why her products are organic, palm oil-free, cruelty-free and sustainable.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cI believe that what we put on our skin should be given the same consideration as the food we put into our bodies.\u201d<\/span><\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">She uses the highest-quality organic, plant-based ingredients. Ones that are rich in actives and antioxidants, allowing them to harmonize with the skin. In turn, this also helps to feed into longer term health benefits.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Starting the journey to natural skincare <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Karen\u2019s journey started when she was trying to take care of her own rosacea flare-ups. Rosacea is a sometimes painful condition where skin develops red, patchy areas. It can be difficult to treat, or to identify what triggers it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Doctors and dermatologists prescribed many treatments for Karen, but she wasn\u2019t seeing any positive results.&nbsp;<\/span><span style=\"font-weight: 400;\">She wondered what could be behind the lack of effectiveness.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This led her to researching more about the ingredients used in skincare products. Unhappy with what she found, Karen was determined to start formulating her own natural skincare products.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Researching natural, plant-based ingredients, Karen realized that she had the power to alleviate her own symptoms, with safe and simple products that she could make herself.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cMy dream was to create a successful business which would enable me to get up every day and do <\/span><i><span style=\"font-weight: 400;\">what I love to do.\u201d<\/span><\/i><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><b>Getting serious with the School of Natural Skincare <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When looking for somewhere to study, Karen knew what her top priority was. She had no intention of her products becoming like the ones that had turned her away from mainstream skincare. It needed to be somewhere that offered natural formulation.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&nbsp;Karen found the School of Natural Skincare through a Facebook group for formulators. Looking for more information, Karen found we had very positive reviews.&nbsp;<\/span><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/uploads\/2021\/01\/calming-scaled.jpg\" alt=\"\u201cA ritual rather than a routine\u201d: Karen\u2019s mission to take beauty back to basics, while keeping its transformative power Student success stories \" class=\"wp-image-131295 size-full\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">She spent some time comparing the School&#8217;s courses with others available. But our <\/span><a href=\"https:\/\/www.schoolofnaturalskincare.com\/formulation\/\"><span style=\"font-weight: 400;\">Diploma in Natural Skincare Formulation<\/span><\/a><span style=\"font-weight: 400;\"> suited her specific needs \u2013 the format, convenience and cost \u2013 and she decided that she\u2019d be most at home with us.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cThe course is presented in a simple format, is flexible and is great value for money. It lived up to <\/span><i><span style=\"font-weight: 400;\">all my expectations.\u201d<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Karen says she feels empowered after completing the<\/span> <span style=\"font-weight: 400;\">Diploma in Natural Skincare Formulation. She\u2019s now confident in experimenting with new ingredients and it&#8217;s allowed her to create formulas she previously wouldn\u2019t have tried.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">She\u2019s also been using ingredients she hadn\u2019t even heard of before.&nbsp;<\/span><span style=\"font-weight: 400;\">Creating her first emulsion was a real turning point in her development as a formulator, she says. \u2018It made me realize; there\u2019s no stopping me now!\u2019<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.schoolofnaturalskincare.com\/formulation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-1024x341.png.webp\" alt=\"\" class=\"wp-image-152450\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-1024x341.png.webp 1024w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-300x100.png.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-768x256.png.webp 768w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-1536x512.png.webp 1536w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog.png.webp 1707w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1751\" height=\"1751\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/serum.jpg.webp\" alt=\"\u201cA ritual rather than a routine\u201d: Karen\u2019s mission to take beauty back to basics, while keeping its transformative power Student success stories \" class=\"wp-image-131296 size-full\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/serum.jpg.webp 1751w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/serum-300x300.jpg.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/serum-1024x1024.jpg.webp 1024w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/serum-150x150.jpg.webp 150w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/serum-768x768.jpg.webp 768w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/serum-1536x1536.jpg.webp 1536w\" sizes=\"(max-width: 1751px) 100vw, 1751px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><b>Growing into a confident natural skincare formulator<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While Karen was trying to solve her own skincare problems, she ended up formulating what would be her favorite product. It\u2019s her first creation, in fact, an<\/span> <span style=\"font-weight: 400;\">anti-aging serum simply named \u2018Restore\u2019.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">She\u2019s tweaked it over the years but the formula was created after finishing her Diploma in Natural Skincare Formulation.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It contains lots of healthy, effective ingredients for skin, like a\u00e7ai, sea buckthorn, prickly pear and rosehip.<\/span><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even the men in her household started to use it, she says. With this in mind, she continued to work on the product\u2019s scent \u2013 making it a little less floral and a bit more woody \u2013 to create a truly gender-neutral product.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">And what about Karen\u2019s rosacea flare-ups? The best part about formulating her own products, she says, turns out to be an \u201cincredible improvement\u201d in her own skin. Her rosacea is now a thing of the past! Once, she was using make-up every day to cover it up; now she rarely uses any.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">After launching her website for<\/span> <a href=\"https:\/\/merkabaskincare.com.au\/\"><span style=\"font-weight: 400;\">Merkaba Skincare<\/span><\/a><span style=\"font-weight: 400;\"> a few months ago, Karen is excited for the future and is enjoying seeing her business grow organically.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">She loves that she can help customers with their particular concerns. It\u2019s clear she values the special relationships that she&#8217;s formed through a shared passion for natural skincare.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cI love the fact that I get to connect with and <\/span><i><span style=\"font-weight: 400;\">nurture <\/span><\/i><span style=\"font-weight: 400;\">my customers.\u201d<\/span><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><b>Advice for new natural skincare formulators <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For anyone interested in trying natural formulating, Karen has two pieces of advice. First, think carefully about what you are doing. Consider the product you want to create and what problem it will solve.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Once you have that clear, you\u2019ll be in a good place to begin researching your ingredients from. It will make it much more likely that your final product will be effective.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Second, invest in appropriate training. And she isn\u2019t just talking about financial investment. It\u2019s important to invest in yourself by dedicating time for training and study.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cIt also <\/span><i><span style=\"font-weight: 400;\">empowers <\/span><\/i><span style=\"font-weight: 400;\">you with the knowledge and confidence to pursue your dream.\u201d<\/span><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/uploads\/2021\/01\/IMG_6337-scaled.jpg\" alt=\"\u201cA ritual rather than a routine\u201d: Karen\u2019s mission to take beauty back to basics, while keeping its transformative power Student success stories \" class=\"wp-image-131297 size-full\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Giving yourself space to learn will bring many rewards. One of the most important benefits, Karen says, is professionalism. But it also strengthens your understanding and trust in your own skills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Ambitious plans for the future <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Karen\u2019s dream was to create a successful business that let her get up every day and love what she\u2019s doing. She thanks the School of Natural Skincare for helping her to make it a reality.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Her business is built on a promise of a minimal environmental footprint. It\u2019s an extension of her holistic approach.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">From raw ingredients through to packaging, she\u2019s determined to strip away needless complications. The goal is to leave the smallest possible mark on our natural world. Who said cosmetics can only be good for our skin, and not the planet we live on?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"152876\" class=\"elementor elementor-152876\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-68f914c e-flex e-con-boxed e-con e-parent\" data-id=\"68f914c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3287800 elementor-widget elementor-widget-heading\" data-id=\"3287800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76e488 elementor-widget elementor-widget-heading\" data-id=\"b76e488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Beginner's Guide to Formulating Natural Skincare Products (From scratch, like a professional!)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b77fb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2b77fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Start creating your own natural skincare products from scratch \u2013 rather than simply following recipes!<\/p><p>Learn how to formulate like a pro and discover our top tips for becoming a confident skincare formulator.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d256613 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d256613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1024x374.jpg.webp\" class=\" attachment-large size-large wp-image-152933\" alt=\"Two women showcasing natural skincare products.\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1024x374.jpg.webp 1024w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-300x109.jpg.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-768x280.jpg.webp 768w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1536x560.jpg.webp 1536w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-2048x747.jpg.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc372a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0dc372a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Exclusive for our newsletter subscribers. Sign up now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b33399 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"8b33399\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blog-signup\" data-settings=\"{&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"152876\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8b33399\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"School of Natural Skincare\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-md-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-md-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60af5ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60af5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We look after your data in accordance with our <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.schoolofnaturalskincare.com\/privacy-notice\/\">privacy policy<\/a><\/span><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bc463 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66bc463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Download this fabulous guide and you\u2019ll learn:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What formulating is and why you need to be doing it!<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The difference between following recipes and formulating your own products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our step-by-step process to designing products people love.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Four easy ways to personalize your skincare products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the right carrier oils for your beauty products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Plus, you&#8217;ll get our Safe Product Checklist:<\/strong>\u00a0How to make sure the skincare products you make are safe and stable<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<br>\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Loved reading Karen&#8217;s story? Make sure to remember it by pinning it!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/karen-pin.jpg.webp\" alt=\"\u201cA ritual rather than a routine\u201d: Karen\u2019s mission to take beauty back to basics, while keeping its transformative power Student success stories \" class=\"wp-image-131301\" style=\"width:360px;height:auto\" title=\"\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/karen-pin.jpg.webp 600w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2021\/01\/karen-pin-200x300.jpg.webp 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Karen Hughes believes natural skincare doesn\u2019t need to be complex or scary.<\/p>\n","protected":false},"featured_media":131303,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"success-story-category":[],"class_list":["post-131291","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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