{"id":127320,"date":"2019-11-28T10:22:46","date_gmt":"2019-11-28T10:22:46","guid":{"rendered":"https:\/\/www.schoolofnaturalskincare.com\/?p=127320"},"modified":"2025-01-14T04:51:02","modified_gmt":"2025-01-14T04:51:02","slug":"top-certified-organic-skincare-brand-casa-mencarelli","status":"publish","type":"success-story","link":"https:\/\/www.schoolofnaturalskincare.com\/success-story\/top-certified-organic-skincare-brand-casa-mencarelli\/","title":{"rendered":"Why organic certification matters: A case study of organic skincare brand Casa Mencarelli"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lucia Mencarelli, founder of Casa Mencarelli and graduate of many of our courses, has created a wonderful, certified organic skincare brand that is completely committed to the environment.<\/span><\/p>\n<h2><b>Organic certification<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As Casa Mencarelli is certified organic by the Soil Association to COSMOS standards, at least 95% of the ingredients have to be organic and 100% must be natural.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lucia strongly believes in the importance of living in harmony with the natural world, and how clean green skincare products can be a healthier choice, as they avoid many of the toxins and unwanted ingredients that can be absorbed through our skin when we use non-organic products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lucia has some excellent advice for would-be organic skincare brand creators:<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201cDo not compromise. If you want your skincare range to be clean and organic, use only organic certified ingredients. Even better, look at potentially having your products licenced by an external body, like COSMOS Soil Association, ECOCERT and ICEA. These have the strictest standard worldwide, to secure the quality of your range.\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">We agree that certification is a great option for an organic skincare brand. It can be an expensive up-front cost, but the benefits can be enormous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are independently certified, your potential customers see a logo they know and trust, and they understand they can have complete confidence in your credentials. It can enable you to attract customers to your beauty brand that might otherwise not find you among the competition.<\/span><\/p>\n<p><a href=\"https:\/\/www.schoolofnaturalskincare.com\/formulation\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-152450 aligncenter\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-1024x341.png.webp\" alt=\"\" width=\"800\" height=\"266\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-1024x341.png.webp 1024w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-300x100.png.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-768x256.png.webp 768w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog-1536x512.png.webp 1536w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Diploma-in-Natural-Skincare-Formulation-banner-image-blog.png.webp 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><b>Even better than organic!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lucia chooses to go even further than the stringent guidelines laid down for organic certification, as she is aiming to create products that are not only kind to the environment, but also have incredible benefits to our skin.\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201cWe prefer anhydrous products to increase the percentage of organic ingredients, and we make sure that the ingredients are cold pressed and untreated, to keep all the antioxidants and vitamins &#8211; so good for the skin! The final result is healthy skin with natural glow\u2026 we go beyond organic and safe, we want organic and healthy!\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">That sounds good to us!<\/span><\/p>\n<h2><b>But\u2026 why organic at all?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">People sometimes wonder &#8211; why bother with organic at all? If it\u2019s expensive to certify and your ingredients are limited\u2026 why give yourself the extra work?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, the answer to that is a lot longer than we can fit in one small article! We believe there are a great many reasons why organic\/natural is a good choice for skincare formulators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many, choosing organic ingredients and organic products just makes sense. It is the right choice to make and those that believe in the organic movement have a deep sense that it isn\u2019t just about a particular value system, it should be the only system we follow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lucia couldn\u2019t have put it any better when she told us this:<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201cWhen choosing organic ingredients we respect the environment and we nurture our skin. Choosing organic means ZERO pesticides, no synthetics, no exploitation of the soil, respect of wildlife, no GM, minimal recyclable packaging&#8230; when choosing organic, you make sure that you have the best starting point.\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">What a beautiful and well articulated sentiment, and we totally agree!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to natural and more especially organic skincare, there is the notion that it is transparent, simple, somehow more related to who we are and where we come from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a recent article <\/span><a href=\"https:\/\/www.schoolofnaturalskincare.com\/why-natural-skincare-ingredients-help-your-products-shine\/\"><span style=\"font-weight: 400;\">Natural, Simple, and Effective: Why Natural Skincare Ingredients Help your Products Shine<\/span><\/a><span style=\"font-weight: 400;\"> we said:\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201cBy using natural and organic ingredients we are &#8211; in our own small but significant way &#8211; honoring mother nature, accepting her gifts, and using them to sustain and nourish our being. There is something sacred in that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simplicity here is in having a connection with the ingredient you are using because it comes from the same place that we do: Nature.\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u2026 And those are just a few of the many good reasons to consider using organic\/natural ingredients in your skincare products!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why not start simply, by investigating just one or two high-quality natural and organic ingredients. Then you can see how it goes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating your own luxurious, effective skincare products is a journey &#8211; we take it a step at a time and see where it leads us!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with that in mind, we can help\u2026<\/span><\/p>\n<h2><b>How to start formulating your own organic skincare products<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"152876\" class=\"elementor elementor-152876\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-68f914c e-flex e-con-boxed e-con e-parent\" data-id=\"68f914c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3287800 elementor-widget elementor-widget-heading\" data-id=\"3287800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76e488 elementor-widget elementor-widget-heading\" data-id=\"b76e488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Beginner's Guide to Formulating Natural Skincare Products (From scratch, like a professional!)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b77fb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2b77fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Start creating your own natural skincare products from scratch \u2013 rather than simply following recipes!<\/p><p>Learn how to formulate like a pro and discover our top tips for becoming a confident skincare formulator.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d256613 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d256613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1024x374.jpg.webp\" class=\" attachment-large size-large wp-image-152933\" alt=\"Two women showcasing natural skincare products.\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1024x374.jpg.webp 1024w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-300x109.jpg.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-768x280.jpg.webp 768w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1536x560.jpg.webp 1536w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-2048x747.jpg.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc372a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0dc372a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Exclusive for our newsletter subscribers. Sign up now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b33399 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"8b33399\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blog-signup\" data-settings=\"{&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"152876\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8b33399\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"School of Natural Skincare\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-md-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-md-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60af5ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60af5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We look after your data in accordance with our <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.schoolofnaturalskincare.com\/privacy-notice\/\">privacy policy<\/a><\/span><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bc463 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66bc463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Download this fabulous guide and you\u2019ll learn:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What formulating is and why you need to be doing it!<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The difference between following recipes and formulating your own products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our step-by-step process to designing products people love.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Four easy ways to personalize your skincare products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the right carrier oils for your beauty products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Plus, you&#8217;ll get our Safe Product Checklist:<\/strong>\u00a0How to make sure the skincare products you make are safe and stable<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Loved this blog post? Save this image below on Pinterest so you can be sure to remember!<\/strong><\/p>\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2019\/11\/Casa-mencarelli-pin.jpg.webp\" alt=\"Why organic certification matters: A case study of organic skincare brand Casa Mencarelli Student success stories \" class=\"wp-image-127408\" style=\"width:356px;height:auto\" title=\"\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2019\/11\/Casa-mencarelli-pin.jpg.webp 600w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2019\/11\/Casa-mencarelli-pin-200x300.jpg.webp 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lucia Mencarelli, founder of Casa Mencarelli and graduate of many of our courses, has created a wonderful, certified organic skincare brand that is completely committed to the environment. Organic certification As Casa Mencarelli is certified organic by the Soil Association to COSMOS standards, at least 95% of the ingredients have to be organic and 100% [&hellip;]<\/p>\n","protected":false},"featured_media":128667,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"success-story-category":[],"class_list":["post-127320","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why organic certification matters: A case study of organic skincare brand Casa Mencarelli - School of Natural Skincare<\/title>\n<meta name=\"description\" content=\"How can clean skincare, green skincare and organic skincare be a healthier choice? 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