{"id":123881,"date":"2018-08-30T08:00:56","date_gmt":"2018-08-30T07:00:56","guid":{"rendered":"https:\/\/www.schoolofnaturalskincare.com\/?p=123881"},"modified":"2024-11-12T01:38:54","modified_gmt":"2024-11-12T01:38:54","slug":"formulating-natural-cosmetics","status":"publish","type":"post","link":"https:\/\/www.schoolofnaturalskincare.com\/formulating-natural-cosmetics\/","title":{"rendered":"How to formulate natural cosmetics that fly off the shelves"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Our students come to us because they love making natural cosmetics, want to learn how to get better at it, and often want to offer the best and most effective products to their ideal customers. As wonderful as it can be to test, invent, and create on the fly, the real key to creating products that people want, need, and buy again and again (while avoiding waste and frustration) is learning how to formulate with the customer in mind. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even if you don\u2019t intend to sell your products, this is still true! If you\u2019re planning to use your products yourself, or to give them to friends and family, knowing <\/span><i><span style=\"font-weight: 400;\">who <\/span><\/i><span style=\"font-weight: 400;\">you are creating your product for will still help your finished product be the very best it can be! (Even if the <\/span><i><span style=\"font-weight: 400;\">who <\/span><\/i><span style=\"font-weight: 400;\">is you.) <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"132\" height=\"176\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/01\/wide-cream-jar.png.webp\" alt=\"\" class=\"wp-image-122417\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You see, everyone is different, and everyone\u2019s skin is unique. Sure, people may have dry skin, or oily skin, or normal skin, but within that broad category, there will be subtle differences. People also have different values and lifestyles, which will affect your product formula and ingredient choice. Creating a specific profile for the person who will be using your skin care products can help immensely in the creation process.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you intend to make products just for yourself, learning how to study and glean information from your own lifestyle, product goals, routine, and expectations will help you begin to think like a formulator. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If your plan is to make products for a friend or family member, focusing on them and taking a holistic approach\u2014considering the whole person\u2014will help you to create an amazingly personalized product. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">And if your goal is to bring products to market, then taking the same approach will help you develop the products that people are looking for, the products that people want to use\u2014except in this case, instead of planning based on real people you know, you\u2019ll be developing a profile for your target customer, as real an avatar as possible. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This means doing some research before you actually get into the nitty gritty details of experimenting with ingredients and creating products. But don\u2019t worry! The research is also fun\u2026 if you do it properly!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/schoolofnaturalskincare.lpages.co\/prospectus-diploma-in-natural-skincare-formulation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/richards500.sg-host.com\/wp-content\/uploads\/2024\/02\/Skincare-Prospectus-Opt-In-Facebook-Post-1024x555.jpg\" alt=\"\" class=\"wp-image-140288\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/02\/Skincare-Prospectus-Opt-In-Facebook-Post-1024x555.jpg.webp 1024w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/02\/Skincare-Prospectus-Opt-In-Facebook-Post-300x163.jpg.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/02\/Skincare-Prospectus-Opt-In-Facebook-Post-768x416.jpg.webp 768w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/02\/Skincare-Prospectus-Opt-In-Facebook-Post.jpg.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">So <i>Where<\/i> Do I Get <i>Started<\/i>? <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you were running a bakery, you might have a solid idea of what kind of cakes <\/span><i><span style=\"font-weight: 400;\">you <\/span><\/i><span style=\"font-weight: 400;\">like, and maybe have a guess at what might sell. You\u2019re counting on your customers being like you, having similar tastes as you. If you spend all the time and effort and money to make those cakes, and bring them to market, you\u2019ll glean some valuable feedback about what kind of cakes your customers are really looking for, based on what sells, or doesn\u2019t. With that information, you can specialize your baking needs to match what your customers <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\">, so you can provide for them\u2026 because cake is delicious. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rather than offering a variety of things in an effort to see what sells, it makes more sense to find out as much as you can about what your customers want <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> you spend time and money baking your cakes and styling them in the window\u2026 Creating them with the customer in mind in the first place. By meeting those needs, it means you\u2019ll sell more and waste less resources in the process.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The same concept applies for product formulation! <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"233\" height=\"295\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/01\/pipette-unscrewed.png.webp\" alt=\"\" class=\"wp-image-122399\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When you know who you are formulating your product for\u2014or the types of people you want to create your products for\u2014you\u2019ll know things like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Their skin type: What challenges does that skin type pose? <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Skin problems they might experience: Do they struggle with dull skin tone, rough texture, fine lines, sun sensitivity?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The effects of their lifestyle on their skin: How does their diet, stress level, and sleep patterns affect their skin? <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The climate (hot or cold, dry or wet etc) as well as pollution (cars or factories and industry etc) in their area<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What they value: Do they want their products to be vegan, organic or green for example?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The lifestyle they lead: Are they active, busy, office workers, parents, etc? This may affect the type of product they enjoy using.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">These factors can and should influence the ingredients you choose, so you can target the desired results as much as possible. Skin type is important, but values, lifestyle, and specific concerns should also be considered. &nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/08\/formulating-skin-care-skin-type.jpg.webp\" alt=\"\" class=\"wp-image-123892\" style=\"width:678px;height:auto\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/08\/formulating-skin-care-skin-type.jpg.webp 1000w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/08\/formulating-skin-care-skin-type-300x200.jpg.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/08\/formulating-skin-care-skin-type-768x512.jpg.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Having the right products that contain the right blend of ingredients can have a profoundly positive effect on the overall complexion, look, feel, health, and vitality of the skin. But it all starts with knowing what those factors are, if we intend to address them. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As a skincare formulator, that is surely the number one aim: To create products that treat specific skin types, solve particular skin issues, and that promote radiant, glowing, and healthy skin. Most people want healthy, radiant skin that reflects a deeper level of health and wellbeing. Beauty, health, and good feelings don\u2019t come with a one-size-fits-all solution. If you tailor your products to suit certain skin types and solve a specific set of problems <\/span><i><span style=\"font-weight: 400;\">as well as<\/span><\/i><span style=\"font-weight: 400;\"> match someone&#8217;s values and lifestyle, the result you seek for your customers can more easily be achieved.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Also, when you know who your customers are, what they do for a living, where they might live, what they might enjoy doing in their spare time, what products they might buy at the moment, what problems they have, what skin type they have, what skin they would prefer to have\u2026 then you have a whole wealth of information that can be immensely useful in the creation of your brand and the marketing of your products. After all, the better you know your customer, the easier it is to find them and attract them to buy from you, right?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How Do I <i>Actually<\/i> Do This?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There\u2019s a six-part process we teach on our <\/span><a href=\"https:\/\/www.schoolofnaturalskincare.com\/formulation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Diploma in Natural Skincare Formulation<\/span><\/a><span style=\"font-weight: 400;\"> called our <\/span><i><span style=\"font-weight: 400;\">&#8220;Must Have&#8221; Product Design Process<\/span><\/i><span style=\"font-weight: 400;\"> which helps our students understand how to formulate with the customer in mind. Without giving too much away, we\u2019d like to share a general preview of what that method is!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For each new product you want to create, ask yourself:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Who are your customers?<\/strong> \n<ul class=\"wp-block-list\">\n<li>What do they do?<\/li>\n\n\n\n<li>Where do they live?<\/li>\n\n\n\n<li>What do they enjoy doing in their spare time?<\/li>\n\n\n\n<li>What do they value and believe in?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>What problems do they experience?<\/strong> \n<ul class=\"wp-block-list\">\n<li>What is their skin type?<\/li>\n\n\n\n<li>What specific skin challenges do they struggle with?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>What benefits or solutions are they looking for?<\/strong> \n<ul class=\"wp-block-list\">\n<li>What would they prefer for their skin?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>What features\/functions\/properties does your product need to deliver the benefits they seek?<\/strong> \n<ul class=\"wp-block-list\">\n<li>For dry skin types, what helps? Oily?<\/li>\n\n\n\n<li>For each specific condition or challenge, what helps?<\/li>\n\n\n\n<li>For the desired end result of their skin, what brings about that change?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>What ingredients provide those features?<\/strong> \n<ul class=\"wp-block-list\">\n<li>What is astringent or sebum-balancing for oily skin?<\/li>\n\n\n\n<li>What is emollient and occlusive and helps moisturize and smooth dry, rough skin?<\/li>\n\n\n\n<li>What is humectant and will hydrate and help dry skin feel plump and soft again?<\/li>\n\n\n\n<li>Which ingredients pack the strongest healing power?<\/li>\n\n\n\n<li>What scents and textures create the desired sensory experience?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Your product formulation<\/strong> \n<ul class=\"wp-block-list\">\n<li>What type of product will you formulate?<\/li>\n\n\n\n<li>Which ingredients will you use in what quantities?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By following this process each time you begin to formulate a new product, you\u2019ll effectively be creating a user profile that contains valuable insight into what consumers want. This, in turn, helps you to formulate more specifically, and choose the very best, most effective ingredients! Rather than starting from an overwhelming number of potential ingredients, you start with the ending\u2014the beautiful, healthy, soft skin that your customers long for\u2014to develop the product that will do just that! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, when many of our students are getting started with this, they may not know who their customers are. They might think,<em> I have no idea who they are, what they do, or where they live. And I\u2019m pretty sure that anyone might like my products, so my audience is everyone\u2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re having a hard time with developing a fictional customer profile, try these two things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><br><p style=\"font-weight: 400;\"><strong>You could use a friend or a family member or someone you know to represent a broader audience.<\/strong> People who are similar to someone you know well could become your avatar. People who shop where they shop, have a similar lifestyle, etc.<\/p><\/li>\n\n\n\n<li><br><p style=\"font-weight: 400;\"><strong>You could also change the question slightly.<\/strong> If you don\u2019t know who your customers are, instead ask who they \u201c<i><span style=\"font-weight: 400;\">might<\/span><\/i><span style=\"font-weight: 400;\">\u201d be! Then use the questions to describe them in as much detail as you can: They might be someone who is out in the sun all day, or they might be someone with fine lines, and so forth. <\/span><\/p><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The <i>&#8220;Must Have&#8221;<\/i> Product Design Process works! <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Today we\u2019re giving you just a taster of how to formulate with a customer in mind. We\u2019ve taught our full process to thousands of students. Here\u2019s what our students had to say about it: <\/span> <br><span style=\"font-weight: 400;\">\u201cI just wanted to take a minute and say thank you very much for allowing us all to be able to take this mini course. I learned so much about the different types of ingredients needed to have a natural balance [and an] an amazing result on your skin. I can&#8217;t wait to try and make my formula and see how it works. Again, thank you so very much. I&#8217;m so grateful.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Lorri Carnevale<\/strong><br>\u201cWas so glad to go through the bonus lesson today. As few girls already asked me to do an oil serum for them (and even wanted to pay me forward.) I was hesitating [because] I\u2019m a newborn at formulation\u2014but here I\u2019ve got the direction! That is such an incredible challenge\u2026 I started just for fun, but now people wanted to buy a serum from me. You were right that we can learn here how to make a really best selling products out there. Thank you so much!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Tanya Abramova<\/strong><br>\u201cThank you School of Natural Skincare for the opportunities that give me a chance to learning, and [for] inspiring me to invent and to create. I have learned a great way to formulate products in a systematic way. Honestly, I almost gave up on my expensive hobby. (I\u2019ve read your previous article and it really inspired me.) Now, I\u2019ve gained confidence to design my own skincare and sell\u2026\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Nani Ghazali<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"152876\" class=\"elementor elementor-152876\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-68f914c e-flex e-con-boxed e-con e-parent\" data-id=\"68f914c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3287800 elementor-widget elementor-widget-heading\" data-id=\"3287800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76e488 elementor-widget elementor-widget-heading\" data-id=\"b76e488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Beginner's Guide to Formulating Natural Skincare Products (From scratch, like a professional!)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b77fb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2b77fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Start creating your own natural skincare products from scratch \u2013 rather than simply following recipes!<\/p><p>Learn how to formulate like a pro and discover our top tips for becoming a confident skincare formulator.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d256613 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d256613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1024x374.jpg.webp\" class=\" attachment-large size-large wp-image-152933\" alt=\"Two women showcasing natural skincare products.\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1024x374.jpg.webp 1024w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-300x109.jpg.webp 300w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-768x280.jpg.webp 768w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-1536x560.jpg.webp 1536w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2024\/10\/Gail-Gareth-Tina-scientists-staff-93-1-scaled-e1728652326330-2048x747.jpg.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc372a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0dc372a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Exclusive for our newsletter subscribers. Sign up now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b33399 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"8b33399\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"blog-signup\" data-settings=\"{&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"152876\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8b33399\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"School of Natural Skincare\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-md-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-md-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons elementor-md-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60af5ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60af5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We look after your data in accordance with our <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.schoolofnaturalskincare.com\/privacy-notice\/\">privacy policy<\/a><\/span><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bc463 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66bc463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Download this fabulous guide and you\u2019ll learn:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What formulating is and why you need to be doing it!<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The difference between following recipes and formulating your own products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our step-by-step process to designing products people love.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Four easy ways to personalize your skincare products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the right carrier oils for your beauty products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Plus, you&#8217;ll get our Safe Product Checklist:<\/strong>\u00a0How to make sure the skincare products you make are safe and stable<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Enjoyed reading this blog post? Save this image below on Pinterest so you can be sure to remember!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"480\" src=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/08\/1135770399518056.kzqwYQKbGUm9wKk9hesT_height640-1.jpg.webp\" alt=\"How to formulate natural cosmetics that fly off the shelves Skincare Formulation \" class=\"wp-image-126965\" title=\"\" srcset=\"https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/08\/1135770399518056.kzqwYQKbGUm9wKk9hesT_height640-1.jpg.webp 320w, https:\/\/www.schoolofnaturalskincare.com\/wp-content\/smush-webp\/2018\/08\/1135770399518056.kzqwYQKbGUm9wKk9hesT_height640-1-200x300.jpg.webp 200w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Our students come to us because they love making natural cosmetics, want to learn how to get better at it, and often want to offer the best and most effective products to their ideal customers. As wonderful as it can be to test, invent, and create on the fly, the real key to creating products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":123899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-123881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skincare-formulation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to formulate natural cosmetics that fly off the shelves - School of Natural Skincare<\/title>\n<meta name=\"description\" content=\"Learn how to create the best products by formulating with the customer in mind. Save time and stop wasting ingredients with this six-step process. 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